IFFCO Tokio General Insurance is a joint venture company between Indian Farmers Fertiliser Cooperative (IFFCO) and associates, with Tokio Marine and Nichido Fire Group of Japan. Recently, the Japan-based Tokio Marine Company raised its stake in IFFCO Tokio General Insurance from 26% to 49%.
According to the Director & MD of IFFCO Dr US Awasthi, has divested 21.64 % and the Indian Potash Limited has sold 1.36% of their stake in favour of Tokio Marine, bringing its total stake up to 49%.
IFFCO Tokio General Insurance has always been working towards introducing insurance to the masses in India. Recently, under the guidance of the IFFCO MD, Dr US Awasthi, IFFCO Tokio has also launched a digital platform called the IFFCO Bazar. The Bazar is an “Indian Cooperative Digital Platform” that has been launched with an aim to connect all of IFFCO’s cooperative societies and the farmers of India.
IFFCO Bazar
The platform has been created in line with the new cashless drive and digital initiative as announced by the Prime Minister of India and provides a single digital platform to facilitate commerce and communication between IFFCO, its group companies, different societies, and consumers. To make easier to access by the masses, the platform is available in 10 different regional languages, offering the rural parts of India a way to be seamlessly connected to the rest of India. It offers farmers no Minimum Order value and a Free Delivery Scheme, empowering them to gain greater control over the commercial side of their business.
The iMandi
Announced via a tweet, Director of IFFCO Tokio, Dr US Awasthi, shared the news about the launch of iMandi:
Glad to share that today #IFFCO launched a new smart phone multipurpose application for #iMandi for the #farmers and all those who have interest in #farming #agriculture. @iffcoyogendra marketing director #IFFCO launched it from Birhikalan village of dadri in #haryana.
The app that was launched in Haryana by the IFFCO Marketing Director Yogendra Kumar, offers numerous features to Indian farmers, including the fact that the app is to act as a one stop app for farmers. One can order agri stuff at discounts, visit forums to discuss agri-related issues, and listen to some songs. The app also has a knowledge treasure trove called the Gyan Bhandar, which is definitely going to prove very helpful for the Indian farmers.
IFFCO has always worked towards the betterment of Indian farmers, a fact that can be seen clearly in their many efforts.
For more info: u s awasthi blog , us awasthi contact & us awasthi linkedin